4 reasons why your business needs a mobile app

Mobile apps, whether developed for Android, iOS, or any other platform, help create brand awareness as well as loyalty among current and prospective customers. In today's world, which is dominated by digital revolution, a large number of customers expect a brand to have its own mobile application. Developing a mobile app is crucial to stand apart from the competition.

In addition to this, there are various other reasons why you need a dedicated mobile app for your business. Following are a few of them.

People have gone mobile

It's no secret that the world has gone mobile. Consumers rely on their smart phones to seek local businesses. Be it making a transaction, shopping for required stuff, or booking a cab - people are turning away from traditional brick and mortar shops and relying on mobile applications. Merely having a website is not enough. If you don't have a business app, you are losing a large base of customers. Unlike conventional websites, which overwhelm mobile screens, mobile applications serve to be an intuitive purchasing as well as browsing alternative.

Benefit from social platform

It won't be wrong to say that social media has taken the world by storm. This is when integrating social features like comments, in-app messaging, likes, and more can help your business enhance its social standing. People spend plenty of time on social media sites like Twitter and Facebook. Having a mobile app with all the features that are found on social media will attract your customers to spend more time on your app. What adds to the advantage is that people will review, share, or discuss your products. This will increase your popularity among your existing and potential customers.

Improved service and sales

Mobile application development has simplified the sales process. It has changed the way people buy and sell products. It has also transformed the way people review products prior for purchasing. People have multiple options to choose from when it comes to buying a product. Thus, it is important that you provide your customers with a mobile app that provides them the information they are seeking. The better your service, the better will be your sales.

Rich data capture

When it comes to accelerating the process of collecting and analyzing data, mobile apps fill the bill. You can easily collect information about your customers' preferences as well as actions on your application. The information captured can be utilized to provide personalized content relevant to the customer. In addition, this information helps make decisions related to how an application can be improved on the basis of how customers are using it. Make sure you provide your users with an option to choose data program and explain them how it helps improve customer experience.

With the mobile industry thriving, investing in mobile apps is worthwhile for every business. Any business that has not gone mobile or has not invested in mobile product development is already behind its competitors. So, don't wait any longer. Jump on the bandwagon and make your business more popular among your target audience.

Gaining an insight into the benefits of branding

Almost every business, whether the smallest market trader or the largest multinational corporation, has a trading name. However, a few of them have a brand.

Branding incorporates creating distinctive and long-lasting perceptions about a product or brand in the minds of consumers. A brand is a unique identity intertwined with associations of quality, personality, liking, origin, and more. Usually, branding is associated with big companies, however even the smallest firms can benefit from the same.

Here are a few benefits that the right branding approach can offer to any business.

Recognition and loyalty

One of the biggest benefits of branding is that the consumers are more likely to remember your products or services. A strong brand name, accompanied with a logo, imprints image of your company in your potential customers' mind.

If your company sells products and a customer recognizes your brand, it can make a huge difference  to your sale. Even if your new service was unknown to your customers and they trust your brand, chances are that they will trust you with your new product or service as well. When consumers are satisfied with your services or products, a bond of trust and loyalty is built across your business.

Image of quality

With a strong brand, an image of quality is projected in your business. Many people generally see the brand as a part of a service or product that helps display its quality as well as value.

When two similar products are shown to a customer, the one which is branded will be preferred by the consumer since it is believed to be of relatively higher quality. Effective branding is the key to improve the image of quality in your business.

Image of experience

A strong brand builds an image of a well-established brand that has been around for a long time to gain recognition. Whether you are a software development company or an e-commerce company, having a good brand name makes you experienced in the eyes of customers, and you are considered more dependable as compared to any other businesses with no brand value.

Image of size

A strong brand will project an image of a large as well as established business to your prospective customers. Branding is usually associated with larger businesses that spend a large amount of money on advertising as well as promotion. A right approach to branding can make your business appear bigger than it actually is.

Establishment and an image of size is extremely important when it comes to assuring the customers that you will be around in years to come.

If your business has a strong brand value, it enables you to link diverse products together. Put your brand name on each and every product or service you offer so that the customers who purchase one product from you are more likely to buy another one as well.

For effective product branding India, look for experienced and skilled experts who can understand your brand, your target audience, and implement right strategies to turn your business into a trusted brand name.

Debunking common myths related to product development

A large number of companies usually treat product development same as manufacturing whereas both are totally different. As far manufacturing physical objects is concerned, tasks can be repetitive and activities are predictable. Conversely, when it comes to product development, tasks are unique, project requirements keep on changing, and the output can be stored in multiple places at the same time.

The failure to understand these changes often leads to misconceptions about product development. Here, we debunk some common myths related to product development.

Myth 1: Using more resources will improve performance

Usually, companies fully employ their product development resources, believing that it will deliver faster and more efficient results. But practically, this doesn't seem to be true. More often than not, project's efficiency, quality and speed decrease when managers assign the job of product development to different employees, without even considering how skilled they are to perform the job.

Myth 2: Working in large batches improves economics of the development process

Another factor that delays product development is the batch size. If a project has multiple components, it would be better to design and develop all of them prior to beginning with testing. If you choose to develop only a few components and begin testing, the batch size would be relatively smaller.

Reducing batch size is beneficial in lean methodology. Small batches expedite work in progress, accelerate feedback and ultimately improve quality as well as efficiency.

Myth 3: Always stick to the same development plan

It might take a never-ending search to find a product development project whose requirements did not change throughout the design process. A large number of organizations believe that their development plan is perfect and they only need to stick to it. Such organizations relate these deviations with poor management. Sticking to the same plan can be fine for repetitive activities in an established manufacturing process, but can result in poor results in product innovation. Remember, experimenting with different ideas is a key to innovation projects. 

Myth 4: The more features are included in a project, the more customers will like it

Many product developers are under a false belief that adding more features to a product enhances its value while its opposite degrades the value of the product. Whether you are offering services for web or mobile product development, remember that the users like the products with necessary features. Adding too many features won't offer you any benefit, rather it will complicate the functionality for the users who might be reluctant to use your product. Thus, get rid of the fallacy that the more the features, the better a product will be. Include only necessary features and make your application easy to use instead.

These common fallacies related to product development often restrict the developers from achieving successful results. It is important for any software product development company to understand the difference between a myth and truth in order to know what goes into developing the right application, be it for mobile or web.

Website design includes much more than designing an appealing site

The first word that comes to the mind of majority people after hearing the word web design is pretty and attractive. Many consider website design to be a digital art form. But actually, it is much more than making a website look attractive.

Effective web design consists of site structure, functionality, usability and much more. Here are the essentials of an effective website design.

Website structure

It is an important element in website design. It deals with the platform used to present content on the site. You can opt for PHP, CSS, HTML or other coding options, or on the other hand use a script like Wordpress. Each option comes with its own benefits and pitfalls and can affect the search engine ranking of your website.

Bulky code with errors or additional coding that is not required can cause your site to load slowly. Search engines like websites that load quickly and thus loading time can have an impact on your search engine ranking.

Usability

Usability refers to how easily your new visitors can navigate the website, find what they are seeking, and communicate when necessary. When visitors come to your site, make sure they are able to find the navigation. Ensure that they can easily go from one page to another and return to home page without getting lost. For a company to deliver excellent web app development services Chandigarh or anywhere else, it is important to create sitemap and a site structure that make your website easy to navigate for both human visitors and search engines.

Readability

Readability is another important element you should not lose sight of while designing a website. Make your site easy to read. While black text on a white background is easiest to read, black backgrounds make the text challenging to read for average readers. Think before choosing the right colors for your website and as recommended, it is good to go for dark text on light background.

Website functionality

Just like you ensure in web or mobile app development, keep your website's functionality easy to interact with. Although it might not be a concern for content only websites, it is an issue for the websites offering interaction methods. For example, if your website has a contact form that visitors have to fill out to get in touch with you, make sure it works properly.

Visitors like the sites that allow them to navigate flawlessly and perform the actions they want to on your website. On the contrary, they would choose not to return to your site if they had bad experience visiting it. Not only this, errors or bad performance of your website can affect SEO and traffic to your site. Make sure that the links are correct and are not broken, download-able content can be easily accessed, and users can easily find what they want.

In a nutshell, website design is not only about making the website pretty. It's about how well it functions and how easy it is to navigate and read. If you work on these elements, you are sure to have a website that your visitors will like.

Boost your leads and sales with these 4 internet marketing strategies

In a world where attention is crucial, grabbing attention of target market is getting even more challenging. In addition to larger companies with nice funding, you have to compete with social media as well as a number of other distractions to gain attention of your prospects.

But that does not mean you cannot let your business stand out from the crowd. Here are 4 internet marketing strategies that can help you stay ahead of your competitors and boost sales.

Content marketing

It would not be wrong to say that content marketing is the base of marketing strategy. Creating high quality, relevant content for the users is not an option anymore, it has become a necessity in fact. If you want your target market to see you as a company with significant knowledge and expertise of your industry, you need to produce high quality content to address the problems as well as questions of your target customers.

Opt for blog writing and target your blogs where you can engage your prospective customers. Take your content where your target audience is. Get active on discussions and forums. Make sure to create useful content for your audience.

Reputation management

You have produced great high-quality content. You have traffic flowing in to your website from diverse sources.

But when a customer decides to do business with you, what would he do first? He will look for the reviews for your company.

Whether you are a software product development company or an organization serving in any other area, maintaining a strong online reputation is crucial. According to a research, dissatisfied customers are twice as likely to write online reviews than satisfied customers. So if you have a large base of happy clients, your reputation can be negatively affected by a few unhappy customers since they are more likely to speak about you.

To avoid this, ensure to have plenty of happy client reviews on the web.

Email list building

Not building an email list means not building your business. Today, when the companies are relying on different channels to approach their customers, you need to stay connected with them even if they are not buying from you. Remind them about your existence and stay connected with them via informative emails, exclusive offers as well as discounts.

Mobile marketing

A large number of people now-a-days use smart phones and tablets since they can be carried along anywhere and allow access to anything you want at any point of time. With the continuous increase in the number of smart phone and tablet users, marketing content for mobile platform has become a necessity. As a company designs its website, it should ensure to make it responsive for mobile devices.

Internet marketing can work wonders for your business if performed using a right approach. It does not matter whether you are a small company or the one running at a larger scale, a startup or a well-established firm - internet marketing can equally benefit all. However, to ensure it offers true benefits, make sure to count on internet marketing experts Chandigarh or in your area.

Reasons behind failure of agile transformations

In today's digital era, organizations of all sizes and in all sectors are opting for agile ways of working, with an aim to gain speed, flexibility and responsiveness required to remain competitive. It is imperative to understand that an organization is less likely to accomplish successful agile transformation only by following a set of agile structures. In fact, an agile transformation needs complete cultural shift across structures, processes and teams.

Following are the most common reasons why agile transformation fails.

Not monitoring your current performance

For any organization undergoing agile transformation, it is important to conduct an as-is audit. Assessing your current processes and practices will help you figure out if there are any problems that your transformation strategy needs to address. Additionally, it helps you identify how much your employees know about agile and how it applies to particular departments, responsibilities and roles of team members.

If you do not perform this audit prior to beginning your journey for agile transformation, it would get challenging for you to evaluate the impact of any initiative taken since you do not have benchmarking statistics for comparison.

Sticking to a single approach

Continuous inspection and iteration is key to successful agile foundation. Whether you are planning for web or mobile product development, don't hesitate to mix methods from diverse agile frameworks to end up with an approach that is customized to your needs. Implementing processes that do not lead you towards your goals, and support your needs and constraints can have adverse effect on your business performance and make it difficult for you to adopt agile methodology.

It is also important to remember that different departments might be working in different environments and fulfilling different demands, so asking all your teams to work on the same framework would not deliver the highest levels of performance. Try and implement different variations of agile approach as per your requirements.

Not providing your team with the skills they need

While undergoing agile transformation for web or mobile application development, it is important to deliver required support to the staff. If you do not have a training plan to ensure your team has knowledge and skills required to implement agile approach, you would not get desired outcomes.

Ensure that your training plan addresses each of your organization - from management to project managers. A one-size-fits-all approach would not work for training and you need to craft relevant training activities for your audience.

Going for full adoption

It is advisable that you include a trail period in your agile transformation schedule. If you do not do so, you will identify any serious issues after your organization has adopted the approach. At that point, significant amount of time, money and efforts might be required to resolve these issues.

Like trial period, it is equally important to choose the right trial group. If you select a team that is not open to work collaboratively, you might have to spend significant time resolving conflicts and removing internal barriers than optimizing the approach itself.

By avoiding these problems, you get off to the best possible start. Moreover, a prudent approach will also increase the rate at which you see returns for your investment in agile.

4 compelling reasons to have an app for your business

So, you run a small business and have a website too. Things were flowing smooth for you until recently, when your customers asked you if you had an app. This arises a question in your mind whether you really need an app for your business. Why you need it? How will you benefit from it? These are a few thoughts that might come to your mind.

Well, go through the following business benefits of having an app to find answers to your questions.

Your competitors with apps are performing better

If you are a business and you cannot be found on your users' phones, you are certainly losing a large base of users. On the contrary, your competitors with good mobile presence are successful in attracting more number of users than you.

In today's digital era, a large part of population  is using mobile phones and majority of them spend time in apps while very few go through the websites. Thus, the need for mobile application development is inevitable if you want to get closer to your users.

Apps simplify things for your users

For any user, opening a browser and searching for a desired product on a smartphone can be laborious. Users prefer apps that can be personalized, opened quickly and are easy to use. They like to purchase through an app and make payment through it.

It's no secret that users hate filling out same personal information over and over again. Apps eliminate this issue. Good businesses make sure that the information collected from their customers is stored safely. Customers can easily reach out to businesses when they want.

Apps provide better engagement with users

A good app can be a good marketing strategy for your business. Your customers need not pay visit to a brick and mortar store to redeem their loyalty points. This can be done through a smartphone. With an app, you can quickly respond to the needs of your users. Special discounts can be offered and not only this, you can send them reminders when their desired products arrive.

For any business, engagement with users is crucial and a right business app can help you engage with your users in a better way.

You get more users, downloads and sales

A good app can attract more number of users. Once a user installs your application on his phone, your business stands a good chance to progress further. This is how you engage. Your persistence, creativity, interface, quality of products and services- all these motivate him to upgrade the app and purchase something from you. When this happens, you can enjoy more sales.

If used effectively, an app can transform your business processes. Apps flourish where browsers fail. They provide you the flexibility to be interactive. But remember, a bad app can hurt your business. So, be careful while choosing your software product development company and ensure that they provide you with an application that stays at your users' screen for long.

3 Reasons your business needs a mobile development platform

Mobile technology has brought transformation in the way businesses interact with their end users, be it customers, business partners or employees. Having emerged as a real friend in need, it plays vital role in simplifying daily tasks and changing people's outlook towards information.

It would not be wrong to say that mobile technology is growing at a fast pace and mobile apps have become an essential part of digital ecosystem. In addition to staying competitive in a mobile society, there are many reasons for a business to have mobile application platform.

Engaging directly with customers can benefit your business

Growth of mobile technology brings along an increase in transaction volume- right from status update to content download. An application that starts small can swamp a company's network, budget and database. However, companies capable of managing increase in activity as well as data through a mobile first approach can utilize the information to serve their customers.

For example, a utility services providing company with a well-configured mobile application with support features such as push notifications can have better control over how their customers engage with their system. At the same time, customers can receive quick response from service providers and enjoy enhanced services from them.

Collaborative app development paves way for more opportunities

Companies usually look for agile platforms that help them interact with end-users and provide tools for collaborative app development. Regardless of the platform that is being used, developers should be able to build powerful mobile apps that are compatible with different devices and operating systems, including iOS, Android, Blackberry and Windows.

Application Programming Interface (API) complements mobile application development platforms by allowing companies to acquire third party services, helping them become more agile as they can free up time and resources that were otherwise spent on writing code.

Today, whether it is a car manufacturer, telecom industry, banking sector or any other company, almost every organization is using Application Programming Interface to build new economy around services. 

The Internet of Things can open your business to new opportunities

The increase in data traffic due to mobile communications as well as other internet-enabled devices has led to the growth of the scale of Internet of Things (IoT) and companies have a large amount of data to store and analyze.

Use of these large data flows can completely revolutionize your business model and services. To benefit from this opportunity, a large number of organizations are leveraging data analytics in operations ranging from manufacturing production to enhancing customer relationships.

In today's competitive market, when businesses are competing for recognition and acceptance, companies should take a mobile first approach to business. It is vital to understand that mobile apps have become a necessity for any business, regardless of its nature and size, when it comes to increasing the customer base or delivering enhanced customer service, and a comprehensive mobile product development platform will enable organizations to develop their mobile apps in a more flexible, secure and manageable way, ultimately creating an improved mobile experience.