Thursday, February 25, 2016

3 Reasons your business needs a mobile development platform

Mobile technology has brought transformation in the way businesses interact with their end users, be it customers, business partners or employees. Having emerged as a real friend in need, it plays vital role in simplifying daily tasks and changing people's outlook towards information.

It would not be wrong to say that mobile technology is growing at a fast pace and mobile apps have become an essential part of digital ecosystem. In addition to staying competitive in a mobile society, there are many reasons for a business to have mobile application platform.

Engaging directly with customers can benefit your business

Growth of mobile technology brings along an increase in transaction volume- right from status update to content download. An application that starts small can swamp a company's network, budget and database. However, companies capable of managing increase in activity as well as data through a mobile first approach can utilize the information to serve their customers.

For example, a utility services providing company with a well-configured mobile application with support features such as push notifications can have better control over how their customers engage with their system. At the same time, customers can receive quick response from service providers and enjoy enhanced services from them.

Collaborative app development paves way for more opportunities

Companies usually look for agile platforms that help them interact with end-users and provide tools for collaborative app development. Regardless of the platform that is being used, developers should be able to build powerful mobile apps that are compatible with different devices and operating systems, including iOS, Android, Blackberry and Windows.

Application Programming Interface (API) complements mobile application development platforms by allowing companies to acquire third party services, helping them become more agile as they can free up time and resources that were otherwise spent on writing code.

Today, whether it is a car manufacturer, telecom industry, banking sector or any other company, almost every organization is using Application Programming Interface to build new economy around services. 

The Internet of Things can open your business to new opportunities

The increase in data traffic due to mobile communications as well as other internet-enabled devices has led to the growth of the scale of Internet of Things (IoT) and companies have a large amount of data to store and analyze.

Use of these large data flows can completely revolutionize your business model and services. To benefit from this opportunity, a large number of organizations are leveraging data analytics in operations ranging from manufacturing production to enhancing customer relationships.

In today's competitive market, when businesses are competing for recognition and acceptance, companies should take a mobile first approach to business. It is vital to understand that mobile apps have become a necessity for any business, regardless of its nature and size, when it comes to increasing the customer base or delivering enhanced customer service, and a comprehensive mobile product development platform will enable organizations to develop their mobile apps in a more flexible, secure and manageable way, ultimately creating an improved mobile experience.